There are over 200 ranking factors and link building is still the #1 determining factor. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. It takes work, and work costs money, particularly if you …

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy …

As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. The title tag must accurately describe the content of the page in terminology that a consumer might use during a web search. A URL is …