These things are generally coming out of the organic index, but they have been formatted differently using structured data markup to tell the search engines what the information on the article actually means. For instance, few newspapers will give in to threats of legal action to remove clearly correct news …

In other words, not just financial transactions should use HTTPS, but everything going across the web should use it. Using FAQ sections with in-depth answers to common questions and using site content to pre-empt follow questions will help you convert local searches into customers, pronto. Who would of thought you …

Like with anything in this world, you need to realize that there will be ups and downs, and you may need to figure it out yourself. Two terms you'll hear mentioned a lot when talking about SEO ranking factors are on-page SEO and off-page SEO. Imagine having a fun-packed new …

Being an authority in your industry is a huge advantage. The first is to ensure that the language on the page is the same as that of the hreflang. Try to provide a sophisticated way to disguise curtain rails or tracks around the casement windows in your house. Moreover, Computing …

Dedicate yourself to making your users as happy as possible. A great way to up your SEO in a general sense is to regularly update your site with quality long-form content. This could be in the form of a video, a podcast, or more commonly, a blog. Hiring a good …

Google matches a query to an exact match keyword if it determines the query has the same intent as the keyword. Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Trying to fit too much into your vacation UK is bound …

Ask for references or get a case study to determine if the service is legitimate. If you have a high volume of pages with redundant information, you are at risk for duplicate content flags. If you wash a pashmina scarf at a very cold temperature, it will be fine. What's …

Tiered link building can be black, grey or white hat depending entirely on the content we use at each tier. However, when it comes to the number of shares an article gets, the longer an article is, the better. Play hard with outdoor fitness equipment designed for both children and …

Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). These organizations will bend or break the rules in order to improve their site rankings to make a quick buck. Could storytelling in business be of real value to …

The most important step - now you have your keywords, be sure that you know how to implement them in your content. Look at who is on top, then run reports on what they're linking to and who is linking to them. Producing quality content is always the key - but you …

There are over 200 ranking factors and link building is still the #1 determining factor. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. It takes work, and work costs money, particularly if you …

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy …

As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. The title tag must accurately describe the content of the page in terminology that a consumer might use during a web search. A URL is …