They might even be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one authoritative page would probably rank higher and convert better. You can create top tips for pretty much anything. Onsite SEO refers to a set of web …

You're also supposed to spell out numbers one through nine, including nine. By targeting personas with user intent and combining keywords with this research, it is possible to reach your target audience with a level of sophistication and optimization that they have not seen before. Having multiple pages devoted to …

Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy …

The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. Find out who is linking to them. The main benefit of tone of voice is that it reaches different personas who may be targeting certain keywords. If you're looking for antique …

In document analysis, search engines look at whether they find the search terms in important areas of the document-the title, the metadata, the heading tags, and the body of the text. Why a company needs to invest their time, resources, and money into the work that you're saying. Successful sites …

It is almost impossible to record the entire Internet in an index. Company leaders expect advertising agencies to produce tangibleoutcomes. If you don't monitor all of your backlinks by auditing your content regularly, you'll miss out on the opportunity to remove dangerous backlinks before they begin to affect your rankings …

Attitudes reflect an individual's personal values. Doing so is easy and only requires an HTML editor. More than just basic product attributes I'm on the lookout for an incredible yorkshire rocking horses . Its like looking for a place to find the best local organic veg box delivery . Why do prices …

To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Google and …

A brand's position can be altered if market conditions change over time or a brand's target market shrinks. One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your …

If you are without access to SEO web applications or plugins, you can achieve an SEO evaluation manually. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: The basis of this approach was the the belief …

Doing this takes a little work but is well worth it. Search Engine Marketing can be defined as a method of promoting or marketing of one's site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search …

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include some of your site's keywords to increase your ranking in the search engines. A …

To be able to write comfortably for different industries can take a lot of time and research. So how do you resolve this? While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use …

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can't be beat for determining relevance. Negative publicity can stain or injure consumer perceptions of a corporation's or brand's image. A page that's no longer working can affect your site's rankings in search engines, but also user experience …

When this is the case, your pages need more and better content. SEOs must fix their mistakes instead of hide them. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Have you seen these wonderful yorkshire rocking horse ? If you're …

As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. The title tag must accurately describe the content of the page in terminology that a consumer might use during a web search. A URL is …