There are over 200 ranking factors and link building is still the #1 determining factor. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother to create a well-thought out strategy beforehand. It takes work, and work costs money, particularly if you …

To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Google and …