If you focus your design on Google's webmaster guidelines, chances are your website will also do well across all of the other (important) search engines. By having links to your site on other sites of high authority, it builds trust and also helps the algorithm associate your site with both …

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace - especially on mobile devices. Most minds naturally want to write in a stream of consciousness style like Jack Kerouac but this isn't novel writing; most of us …

They might even be happy that one page is ranking in the fifth and sixth slot for their targeted keyword, without realizing that one authoritative page would probably rank higher and convert better. You can create top tips for pretty much anything. Onsite SEO refers to a set of web …

The timeframes tend to vary for experimentation purposes, but SEO is to longevity as growth hacking is to brevity. Find out who is linking to them. The main benefit of tone of voice is that it reaches different personas who may be targeting certain keywords. If you're looking for antique …

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include some of your site's keywords to increase your ranking in the search engines. A …

As an example, duplicate URLs are created when URLs such as /page/ and /page/index.html, or /page and /page.html, render the same content. The title tag must accurately describe the content of the page in terminology that a consumer might use during a web search. A URL is …